Optimize Customer Value
By creating deep knowledge of your customers, we help you unlock the value of your customer base and transform your business to capture it. Differ’s offer combines strategical-, analytical-, and implementation skills with extensive knowledge and experiences in customer value optimization that drives sustainable customer loyalty and growth.
Customer
Insights
Value to customers
Value of customers
Value to customers
Methods and strategies to define and implement the values an organisation must deliver to is customers to achieve sustainable growth and loyalty
Customer Insights
Implementation of robust data capturing mechanism across channels
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Methods for analysis of data qualitative and quantitative
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Reporting och results, KPI:s
Value of customers
Strategies and tactics to understand and capture customer behaviors
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Implementation of mechanism to enable targeted marketing campaigns, and other proactive customer initiatives
We help you optimize value delivered to customers
We believe in the principle that the more value an organization can deliver to its customer, the more successful it will be in delivering sustainable loyalty and growth
Our services
Our belief:
The essence of Optimize Customer Value lies in the ability to define and implement a sustainable value proposition
Our belief:
A deep understanding of experiences delivered across channels and journeys will allow enhancement of the value proposition over time
Our belief:
The loyalty strategy and an optimal mix of benefits in the loyalty programs will guide the organization to respond to needs in a consistent way
Our belief:
Knowing who to target, and with what, enables personalized automated campaigns, targeted marketing campaigns, automated trigger-based communication and other proactive customer initiatives
We help you optimize value delivered of customers
We believe that the traditional approach of targeting a set of chosen customers is not enough. Deep understanding of customer behaviors and attitude is now a necessity to encourage and increase customer lifetime value and sustainable loyalty
Our services
Our belief:
Deep understanding of current customer base and it´s development will allow that different customer segments could be targeted in a relevant way based on their expectations and specific needs
Our belief:
A customer strategy and tactics that articulates the distinctive value and experiences to be delivered to different customer segments will support a common focus and priorities across the whole organization
Our belief:
Deep knowledge of the customer base and who to target will allow personalized automative campaigns, automated trigger-based communication and other proactive customer initiatives
Our belief:
An implementation roadmap will ensure effective execution by defining activities, timelines, resources to achieve goals for optimize customer value and, give direction and coordination across departments
We help you capture customer insights to optimize customer value in a sustainable way
We believe that a robust strategy for capturing of customer insights, will ensure that data is gathered in an actionable waywith relevant methods for each purpose to support proactive customer initiatives
Our services
Our belief:
A robust data capture strategy should be purpose driven with clear objectives for each purpose - improved experiences, increased life-time-value and should be aligned with objectives to measure the effects
Our belief:
Quantitative data capture should identify trends, behaviors from internal sources like web analytics, CRM system sales figures, and surveys and from external sources Google Analytics, Net Promoter Score
Our belief:
Qualitative insights, will capture the ‘why’ behind customer behavior - customer interviews, focus groups, open-ended surveys, social media listening, third party reviews are examples of methods
Our belief:
Customer Feedback Loops: regularly measures after key touchpoints enables continuous improvements of customer experiences. And VoC programs give customers the opportunity to provide ongoing feedback momentarily
Our Customer Value Experts
Differ Strategy
Differ Strategy
Differ Strategy
